December 5, 2016
It’s common knowledge that email marketing is not nearly as engaging as social media or other marketing strategies. However, your business needs to conduct thoughtful and effective emails, because email marketing is still the most pervasive form of digital communication for businesses to date. We’re all victim to copious amount of spam that get deleted before you can even finish reading the email headline. Every day, countless emails get deleted and ignored from your account. And, sometimes, many of these emails might be of interest if we’d given them a chance. Don’t let your emails get misconstrued as junk, wasted time, or ignored altogether! It’s your duty, as a business, to make sure that your emails compel readers to listen. So, here are some tips on how you can dominate email marketing: Keep your content short and sweet. When it comes to emails, keeping your word count to a minimum is wise, both because people our attention is diminishing, in addition to stirring up urgency.. It is within your best interest to double check your emails before sending. Regardless of how formal or informal your business emails are, they are business. And, even minor failures will be held against you.. Just because your customers aren’t physically in front of you doesn’t mean they don’t deserve or want immediate attention. It’s all about customer service, whether you believe that your business is in the service industry or not. Treating each incoming email with a sense of urgency not only tends to the immediate needs of customers, but also lets them know that they are regarded with care.. The important thing to keep in mind here is that emails, while often ignored and deemed a nuisance, are still rampantly dominating the digital world of business. They are important and have the ability to elicit engagement, offer insight, and generate a call to action. So, think wisely before you send out your next email.