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Gross Profit Margin & Markup

November 26, 2017
Charts to easily convert between Gross Profit Margin and Markup as you estimate costs and pricing for individual jobs.  

Email Marketing

December 5, 2016
It’s common knowledge that email marketing is not nearly as engaging as social media or other marketing strategies. However, your business needs to conduct thoughtful and effective emails, because email marketing is still the most pervasive form of digital communication for businesses to date. We’re all victim to copious amount of spam that get deleted before you can even finish reading the email headline. Every day, countless emails get deleted and ignored from your account.  And, sometimes, many of these emails might be of interest if we’d given them a chance.  Don’t let your emails get misconstrued as junk, wasted time, or ignored altogether! It’s your duty, as a business, to make sure that your emails compel readers to listen.  So, here are some tips on how you can dominate email marketing: Keep your content short and sweet. When it comes to emails, keeping your word count to a minimum is wise, both because people our attention is diminishing, in addition to stirring up urgency.. It is within your best interest to double check your emails before sending.  Regardless of how formal or informal your business emails are, they are business.  And, even minor failures will be held against you.. Just because your customers aren’t physically in front of you doesn’t mean they don’t deserve or want immediate attention. It’s all about customer service, whether you believe that your business is in the service industry or not.  Treating each incoming email with a sense of urgency not only tends to the immediate needs of customers, but also lets them know that they are regarded with care.. The important thing to keep in mind here is that emails, while often ignored and deemed a nuisance, are still rampantly dominating the digital world of business.  They are important and have the ability to elicit engagement, offer insight, and generate a call to action.  So, think wisely before you send out your next email.

Real Estate

April 14, 2015
In english . . . Softexperia is a company that provides integrated technological and housing solutions to small and medium enterprises or SMEs and individuals. Based in Greece, Softexperia is comprised of a team that combines knowledge, discipline and experience. But beyond the technological know-how, Softexperia is a company that cares. We discuss with our customers. We identify their needs and help them make the best choice. . We work hard to make buying and selling as easy as possible. We communicate with our buyers and sellers clearly in order to understand their personal real estate goals. To lead them through the buying and selling process while always maintaining professionalism through honesty and trust. The following are areas of expertise that we offer to our buyers and sellers. . Residential Real Estate Commercial Real Estate Business Opportunities Mountain Property Sea Property. . Click on photo or link below to view more in english for ‘Real Estate’ on homegreekhome.com (Greece’s No1 property website) . . . . View profile & properties list . . . . In greek . . . Γιατί να αναθέσετε τα ακίνητά σας σ’ εμάς Ερχόμαστε σ’ επαφή μαζί σας χωρίς κόστος (ιδιώτες, επαγγελματίες και οικογένειες) και διερευνούμε τις άμεσες ή μελλοντικές ανάγκες σας (πώληση, αγορά, ενοικίαση, επένδυση κ.α.). Καταγράφουμε σε κάθε περίπτωση την τεχνική, νομική και οικονομική διάσταση κάθε ακινήτου, ώστε να έχουν όλοι οι ενδιαφερόμενοι μια πλήρη άποψη. Στόχος μας είναι να επιτύχουμε το βέλτιστο στις κτηματομεσιτικές σας συναλλαγές και στη διαχείριση και αξιοποίηση της ιδιωτικής σας περιουσίας. . . Δείτε τις καταχωρήσεις μας και στο spitogatos.gr . . . . . Read also: Services Products > Web Design Products > Software Development

SMS Marketing

March 11, 2015
SMS is the technology that allows text messages to be received and sent over mobile devices. SMS first appeared in Europe in 1992. It was included in the GSM (Global System for Mobile Communications) standards right at the beginning. Later it was ported to wireless technologies like CDMA and TDMA. Problem Inform your customers about promotions and communicate only with those who are really interested in your offer. Answer A reliable, low cost bulk SMS solution and a short text designed content for effectively communicating and advertising to your customers. Softexperia supports SMS content creation & sending to all subscribers of any mobile operator in Greece and networks in other countries as well. The principle objectives are stipulated below: To reduce the cost of communication as compared to other forms of advertising. To provide enhanced and comprehensive customer service through fast response time. There are many reasons why SMS is considered an effective way of communication. Some of the most common reasons are: Cost Effective : Compared with other forms of communication, SMS is a very cost effective and incredibly practical, reliable, and affordable method of communication. Extensive Reach : Statistics of mobile communication users is 8-9 times more, compared to other communication channels. It has advantages over normal telephone, fax and email. The client receives the message instantly. Messages can be sent to a large number of clients. Speed : Messages can be delivered to the recipient in seconds all depending on the specific gateway used, route of delivery and coverage of the mobile operator. Time Saving : Instead of crafting a message and then sending it to each client, one message is created and then sent to a whole group of clients. It can be sent at once to a large group, manually or automatically which reduces the time and labor involved. Messages are delivered immediately (or when the phone is turned on). Reliability : As SMS is a personal communication facility, receiving it would not go unnoticed and it also grabs the attention of the receiver. In a short period of time, SMS has built up a reputation for itself as reliable communication system, guaranteeing almost 100 % delivery to the receiver. Fast response time : Most mobile phone users have their phones with them most of the time and check their incoming messages before deleting them. Many consumers store the messages on their phones until a later date and then make use of the specials. The response time on average is however, within 24 to 48hours of receiving the messages. This means that sales conversions can be reached within a short period. SOFTWARE FEATURES Normal SMS, 160 Characters or extended SMS, 160+ Characters. Functions to import text files, spreadsheets and other SMS databases Detailed tracking and documentation of your sending Send log with delivery notifications Very detailed explanations regarding the delivery state of messages No need for additional hardware, only access to the Internet required Sending of bulk messages possible

Web Design

February 11, 2015
Coool All-in-One We promise our clients that if they want, we will train them on how to use their website to it’s fullest capacity and become a reliable marketing tool for their business. How Much Do You Charge All things take time and expertise to do right. About the price of a website, we will discuss with with you and ask you questions about others sites that you like, other sites that you don’t like, what goals you have for your business, what experience do you want your website clients to have. To keep the cost down for our clients, we do the initial research for platforms, templates and themes and give you alternatives based on your budget & requirements. Easy-to-Use We make sure that your website has a natural flow of human interaction.  Nothing is more frustrating than getting somewhere on a website and not knowing how to get back. This is not the case with our websites. How is Your Design Going to Help Me With My Business Goals? A website design project is just a tool. You should set your goals and you need to ask us how we’ll help you achieve them. You’re better off setting realistic goals. We will help you come up with these goals. Some goals you should consider: We’d like to increase the overall revenue generated from our website by 20%. We’d like to increase the visitors from our newsletter campaign to our landing page by 20%. We’d like to get 20% more newsletter subscribers within the next 6 months. We’d like to increase our average order value by 20%. We would like to reduce our bounce rate on page X by 20%. All this said, sometimes the goals of a new website design or redesign are related to things that can’t be easily measured like increasing awareness of a brand or spreading a message. . Here are some examples of our work. www.hellenic-land.com (portal, life-style, travel, health, food) http://hellenic-land.com/shop/el/ (e-shop, food). . www.mindbook.eu (social network) . www.axioncotton.com (workwear) . sat-eshop.gr (e-shop, electronics)

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