SMS is the technology that allows text messages to be received and sent over mobile devices. SMS first appeared in Europe in 1992. It was included in the GSM (Global System for Mobile Communications) standards right at the beginning. Later it was ported to wireless technologies like CDMA and TDMA.

Problem

Inform your customers about promotions and communicate only with those who are really interested in your offer.

Answer

A reliable, low cost bulk SMS solution and a short text designed content for effectively communicating and advertising to your customers.

Softexperia supports SMS content creation & sending to all subscribers of any mobile operator in Greece and networks in other countries as well.

The principle objectives are stipulated below:

• To reduce the cost of communication as compared to other forms of advertising.

• To provide enhanced and comprehensive customer service through fast response time.

There are many reasons why SMS is considered an effective way of communication. Some of the most common reasons are:

Cost Effective : Compared with other forms of communication, SMS is a very cost effective and incredibly practical, reliable, and affordable method of communication.

Extensive Reach : Statistics of mobile communication users is 8-9 times more, compared to other communication channels. It has advantages over normal telephone, fax and email. The client receives the message instantly. Messages can be sent to a large number of clients.

Speed : Messages can be delivered to the recipient in seconds all depending on the specific gateway used, route of delivery and coverage of the mobile operator.

Time Saving : Instead of crafting a message and then sending it to each client, one message is created and then sent to a whole group of clients. It can be sent at once to a large group, manually or automatically which reduces the time and labor involved. Messages are delivered immediately (or when the phone is turned on).

Reliability : As SMS is a personal communication facility, receiving it would not go unnoticed and it also grabs the attention of the receiver. In a short period of time, SMS has built up a reputation for itself as reliable communication system, guaranteeing almost 100 % delivery to the receiver.

Fast response time : Most mobile phone users have their phones with them most of the time and check their incoming messages before deleting them. Many consumers store the messages on their phones until a later date and then make use of the specials. The response time on average is however, within 24 to 48hours of receiving the messages. This means that sales conversions can be reached within a short period.

SOFTWARE FEATURES

• Normal SMS, 160 Characters or extended SMS, 160+ Characters.

• Functions to import text files, spreadsheets and other SMS databases

• Detailed tracking and documentation of your sending

• Send log with delivery notifications

• Very detailed explanations regarding the delivery state of messages

• No need for additional hardware, only access to the Internet required

• Sending of bulk messages possible